Solutions

Digital Engagement Tool for Advocacy Organizations

Progressive advocacy clients have used VoiceVoice to build awareness of their cause and scale their mission with deeper engagement to large, geographically distributed communities of supporters, activists, teams or other stakeholders.

Action-driven organizations such as The Climate Mobilization and Women’s March Foundation have hosted conversation series on the VoiceVoice platform designed to activate and mobilize lapsed, latent, likely or existing supporters.


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How It’s Implemented

For these advocacy organizations, a VoiceVoice series is focused heavily on getting people to have purposeful, intimate conversations about their cause or issue at a national or global scale and to take deliberate and effective action as a group.

Inviting an organization’s community or network into a VoiceVoice conversation can also be effective in helping to move potential followers through the supporter journey.

GroupActionsPageDiscussionQuestion 1DiscussionQuestion 2DiscussionQuestion 3GroupIntroductions

Supporter Journey

Prospect

Starting from an interesting, unique invitation for prospective supporters to speak in a conversation series.

Participant

Participating in the org’s VoiceVoice conversation.

Subscriber

Subscribing to the organization's email list.

Supporter

Becoming an active supporter.

Volunteer

Becoming an active volunteer.

Donor

Becoming a small dollar donor.

Ambassador

Becoming a sustaining member or ambassador.

Examples of This Type of Event Include:


Action-focused
Event Series

Voter Mobilization

Roundtables for
Law Student Groups

Women's March
Virtual Dialogues

Benefits



  • Grow your supporter base, no matter your team size or organizational budget
  • Activate and deeply engage your supporters at scale, without your team needing to attend and lead every session
  • Create engagement that scales across time zones, geographic regions and beyond any one person, team or department
  • Find potential new supporters, convert latent or lapsed followers into active supporters, engage current supporters of your organization’s cause/mission
  • Mobilize and train activists and volunteers without needing additional personnel or resources
  • Organize a local rooted yet globally connected community
  • An opportunity for deeper connections with your organization’s supporter network
  • Bring people from across the world together in a way that inspires them to take action—invite your supporters to have deep, meaningful conversations on topics they care passionately about
  • A better, more effective way to get people to join an event and take action than a simple video meeting/conference call—a higher % of attendees report completing an action than they do after attending a zoom call
  • Move people from petitions to a higher engagement, offline activity—get your supporters to make a significant commitment (hours, not minutes) towards your cause
  • Build community and create new alliances
  • Foster a culture change or change in behavior

Case Study

The Climate Mobilization

A grassroots environmental advocacy group working toward large-scale political action against global warming, The Climate Mobilization team’s “Breaking the Silence: Sharing Climate Emergency Feelings” virtual conversation series is one of the clearest examples of how an advocacy organization can use VoiceVoice as the core component of a digital program focused on building awareness of their cause with deeper engagement to large numbers of people.

Instead of focusing on the technical and/or concrete challenges that climate change advocates face, The Climate Mobilization conversation’s theme is more existential and meant to inspire participants into taking action by asking the “simpler” question: how does the climate crisis make you feel?

Their format opens with an intro sequence meant to get attendees leaning into the conversation by asking them to open up about their past experiences discussing climate change with others. Following the intro is an open space for the group to acknowledge everyone’s feelings and emotions that the topic of climate change elicits. The group can then navigate to a series of instructional prompts (video, audio, text provided by The Climate Mobilization team) inviting participants to share what they’ve learned during their conversation e.g. new strategies and tactics they’ve learned, talking points for future climate change discussions they’ve heard.

Perhaps the most important part of the agenda comes in its final round, where participants are asked to pledge their own commitment towards the conversation’s stated mission of raising awareness of climate change. These commitments include actions that conversation attendees can take - from committing to contact one new person per week about climate change to making a financial contribution to the Climate Mobilization Project. And both of these activities- contacting someone or making a donation- can be embedded directly within the VoiceVoice platform so that the group can take these actions during the live conversation while it’s happening.

Past attendees have affectionately referred to The Climate Mobilization conversation as a “support group” for people that share the same ideals but haven’t had the chance to open themselves up about their emotions and their struggle to get their mission across, a feeling that supporters and advocates from all levels can share with each other.

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